Integrations
How to add contacts to ActiveCampaign from your website
Use ActiveCampaign’s contact sync API to add or update website leads, then start an automation with a tag. Where to find your key, URL and list ID.
2 min read
The RoughFigure blog
Pricing, quoting and marketing advice for trades
How to work out what to charge, write quotes customers say yes to, and get more of the right enquiries. Written for people who run a trade business.
Pricing your work
How trades work out what to charge: day rates, materials, tax and pricing guides for each trade.
Pricing
How to price window cleaning and build a round
How window cleaners can price by property, window count or time, set minimums, add gutters and conservatories, and grow a profitable round.
2 min read
Pricing
How to price electrical jobs (including EV chargers)
How electricians can price small jobs, rewires, consumer units and EV chargers, with minimum charges, certification and clear quotes.
2 min read
Pricing
How to price plumbing and heating jobs
How plumbers and heating engineers can price repairs, bathroom installs and boiler swaps: labour, parts, call-outs and minimum charges.
2 min read
Quoting and winning jobs
Writing quotes, giving ballpark prices, following up and handling “that’s too expensive”.
Quoting
Instant estimates for big home improvement jobs
Can you give an instant estimate for solar panels, pools, roofs or extensions? How big-ticket home improvement firms can show honest prices online.
2 min read
Quoting
What to say when a customer says “that’s too expensive”
Price objections are normal. How to respond calmly, explain your price and offer options, without dropping your rate every time someone hesitates.
3 min read
Quoting
Should tradesmen charge for quotes?
Free quotes win trust but cost you time. The options trades use, from free estimates to refundable survey fees, and how to decide what suits you.
3 min read
Getting more work
Websites, Google, reviews, QR codes and marketing ideas that bring trades more of the right enquiries.
Getting work
QR codes for tradesmen: turn your van into enquiries
Your van is seen by hundreds of people a day. How to use QR codes on vans, flyers and quotes to turn passers-by into enquiries, and track what works.
3 min read
Getting work
How to get more cleaning clients
Practical ways for domestic and end-of-tenancy (move-out) cleaners to get more clients: Google, reviews, instant prices and referrals.
3 min read
Getting work
How to get more tree surgery work: marketing tips
Practical ways tree surgeons can get more customers and better jobs, from Google and reviews to pricing online, local leaflets and seasonal work.
3 min read
Running your business
Call-out charges, tax, quiet seasons and the rules every trade business needs to know.
Running your business
Winter work for gardeners, landscapers and tree surgeons
Winter doesn’t have to mean an empty diary. Practical winter work ideas for gardeners, landscapers and tree surgeons, and how to fill spring early.
3 min read
Running your business
Should prices include tax? VAT, GST and sales tax
Do you add VAT, GST or sales tax, and should homeowners see prices with it included? How to show tax clearly, registered or not, in any country.
3 min read
Running your business
Call-out charges and minimum charges for tradesmen
Why every trade business needs a minimum charge, when a call-out charge makes sense, and how to set and explain them to customers without putting them off.
3 min read
CRMs and integrations
Sending leads to HubSpot, HighLevel, Pipedrive and the rest, webhooks, Zapier, and tracking which ads bring you work.
Integrations
How to add website leads to the Pipedrive Leads Inbox
Send each website enquiry to Pipedrive as a person plus a lead in the Leads Inbox, without duplicate people. Your API token, the requests and the order.
3 min read
Integrations
How to add website leads to Mailchimp (with consent)
Add customers who opt in to your Mailchimp audience with the API, without resubscribing people who left. Your API key, data centre and audience ID.
2 min read
Integrations
Best CRM for tradesmen: how to choose one
Do you need a CRM, job management software or both? What a trade business should look for in a CRM, which kinds suit which trades, and how to fill it.
3 min read
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