How to get more cleaning clients
Practical ways for domestic and end-of-tenancy (move-out) cleaners to get more clients: Google, reviews, instant prices and referrals.
RoughFigure3 min read
On this page
If you run a cleaning business, knowing how to get more cleaning clients, and keep them, matters more than almost anything else. Cleaning is a regular, local service, so every good client can be worth a lot over a year. Here are practical ways to find them.
Be easy to find locally
People search for “cleaner near me”, “end of tenancy cleaning [town]” or “oven cleaning [town]”.
- Set up your Google Business Profile with the right category, service area, photos and hours. Our Google Business Profile checklist walks through it.
- Create a page for each service on your website: regular domestic cleaning, deep cleans, end of tenancy, oven cleaning, office cleaning.
- Mention the areas you cover by name, so people in those places can find you.
Make clients trust you in their home
Cleaners work inside people’s homes, often when they’re out, so trust is everything. Show:
- public liability insurance;
- that staff are vetted, if they are;
- reviews from real clients. See how to get more Google reviews;
- a real name and photo for the business owner;
- what happens with keys and access.
Give a price straight away
Most people asking about cleaning want to know the price before anything else. “How much for a three-bedroom house every fortnight?” or “How much is an end of tenancy clean for a two-bed flat?”
If you can answer that instantly, on your website, you’ll win clients who would otherwise ring round. An instant estimator for cleaners asks about property size, type of clean, how often and extras like ovens or windows, then shows a price range. Read should tradesmen put prices on their website?
Win regular work
One-off cleans are useful, but regular clients are the backbone of a cleaning business.
- Offer a regular rate for weekly or fortnightly cleans.
- Turn one-off clients into regulars. After a deep clean, offer: “Would you like us to keep it like this every fortnight?”
- Make rebooking easy with a set day and time.
Work with letting agents and landlords
End of tenancy cleans come in bursts around moves. Letting agents, landlords and property managers need reliable cleaners they can call. Introduce yourself, explain what you offer, and deliver on time. A few good relationships can bring steady work.
Ask for referrals
Happy clients tell friends and neighbours. Ask at the right moment: “If you know anyone else who’d like a cleaner, we’d be grateful for a recommendation.” Some businesses offer a thank-you to existing clients for successful referrals.
Reply fast
People often contact several cleaners. Reply quickly, give a price, and follow up if they go quiet. The first business to give a clear answer often wins.
Price properly
Getting more clients only helps if each one is profitable. Include travel, supplies and time between jobs. Our guide to how to price a job and free pricing calculator help you work it out.
Questions
What’s the best way to advertise a cleaning business?
For most, a strong Google Business Profile with genuine reviews, plus a website that gives a clear price, brings the best local clients. Leaflets in your target streets can work well too.
How do I find end of tenancy cleaning work?
Contact local letting agents, landlords and property managers, and make sure your website has a clear end of tenancy page with prices by property size.
Should I charge by the hour or by the job?
Regular cleans are often charged by the hour or per visit, while deep and end of tenancy cleans are usually priced by property size. Customers like knowing the total up front.
