What’s new

There’s now a ready-made estimator for 41 kinds of business, up from nine: plumbers, electricians, heating engineers, kitchen and bathroom fitters, removals firms, window and carpet cleaners, pest control, skip hire, car valeters, mobile mechanics, photographers, dog groomers and more.

Each one asks the questions that work needs, with starting prices taken from published UK prices for 2026. Change them to what you charge before you publish.

• Sign-up: choose your trade from the full list under Or another kind of business, and its template is suggested.
• The website: every kind of business has its own page with a live demo, under Industries.

Plans are now shown in your own currency: pounds, euros, US, Canadian, Australian or New Zealand dollars. Tax is shown the way your country expects, included in the UK, Europe, Australia and New Zealand, and added at checkout in the US and Canada.

Follow-ups chase quiet quotes for you: up to three polite emails, sent in working hours, that stop as soon as the customer replies, accepts or books.

Win insights show your win rate by job, area and estimate size, how long jobs take to win, and why you lose the ones you lose.

The QR code for your estimator page can now hold a short link. It makes a simpler code, counts every scan, and you can change where it goes without reprinting.

Send every lead straight to HubSpot, Pipedrive, ActiveCampaign, Freshsales, monday CRM, HighLevel or ArboStar, with no extra software in between.

Customers who ask for news can go to Mailchimp, Brevo, MailerLite, ActiveCampaign, Mailjet, Campaign Monitor, Klaviyo, Loops or beehiiv, once they confirm by email. Zapier, webhooks and the API are still there for everything else.

Say where you work by postcode area or distance on a map, run more than one branch, and add a travel charge for jobs further away. Customers outside your area are told before they send their details.

Turn any lead into an itemised quote in a few taps, with your logo, colour and terms, and a PDF to download.

Customers read the quote on their phone and accept or decline it with one button. You get a frozen copy of exactly what they accepted, and every quote is on the new Quotes page.

Ask a question from inside RoughFigure and talk to a person. Replies arrive in the app and by email, and you can send a screenshot with your message. Visitors to the website can ask questions before they sign up too.

The first version of RoughFigure:

• Instant estimators with ready-made templates for tree surgery, hedge trimming, garden maintenance, fencing, driveway cleaning, landscaping, cleaning, painting and roof repairs.
• Rules that show or hide questions, add notes, and ask for a site visit instead of a price.
• One line of code, a WordPress plugin, or your own estimator page.
• Leads with a pipeline, notes, tap-to-call and WhatsApp, email and text alerts, and CSV export and import.
• Site visit bookings with calendar invites and reminders, and Google review requests.
• Analytics: visits, completions, where people stop, and the value of your pipeline.
• Zapier, webhooks and an API for connecting your other tools.
• Agency accounts with white label and one bill for every client.