Integrations
How to add contacts to ActiveCampaign from your website
Use ActiveCampaign’s contact sync API to add or update website leads, then start an automation with a tag. Where to find your key, URL and list ID.
2 min read
CRMs and integrations
Sending leads to HubSpot, HighLevel, Pipedrive and the rest, webhooks, Zapier, and tracking which ads bring you work.
Integrations
How to add website leads to the Pipedrive Leads Inbox
Send each website enquiry to Pipedrive as a person plus a lead in the Leads Inbox, without duplicate people. Your API token, the requests and the order.
3 min read
Integrations
How to add website leads to Mailchimp (with consent)
Add customers who opt in to your Mailchimp audience with the API, without resubscribing people who left. Your API key, data centre and audience ID.
2 min read
Integrations
Best CRM for tradesmen: how to choose one
Do you need a CRM, job management software or both? What a trade business should look for in a CRM, which kinds suit which trades, and how to fill it.
3 min read
Integrations
How to connect your website form to your CRM
Four ways to get website enquiries into your CRM automatically: built-in connections, the CRM’s own form, Zapier or a webhook. Pros and cons of each.
2 min read
Integrations
Consent when you send leads to your CRM and newsletter
Replying to an enquiry and sending marketing need different permission. What trades need before adding leads to a CRM, newsletter or ad platform.
3 min read
Integrations
Google Ads offline conversions for trades: track won jobs
Tell Google Ads which clicks became leads and paid jobs with the GCLID and offline conversion import. Set-up, scheduled uploads and common mistakes.
3 min read
Integrations
Google Search Console for trades: see what customers search
Search Console shows what people typed into Google before finding your website. How to set it up, read it and use it to win more local work.
2 min read
Integrations
How to keep your CRM API keys safe
An API key is a password for your CRM. Give each one the least access it needs, keep it out of website code, rotate it, and know what to do if one leaks.
2 min read
Integrations
Lead source tracking for trades: know what brings work
Find out whether Google, Facebook, your van or word of mouth brings your best jobs. UTM tags, ad click IDs and a simple “how did you hear?” question.
2 min read
Integrations
Let customers book site visits into your Google Calendar
Let customers pick a free time for a quote visit, synced with Google Calendar or Outlook so nobody books over a job. How it works and how to set it up.
2 min read
Integrations
Meta Conversions API for lead generation, explained
Send leads and won jobs back to Meta with the Conversions API, so Facebook and Instagram ads learn which clicks become customers. What to send and why.
3 min read
Integrations
How to send leads to Freshsales with the API
Add website enquiries to Freshsales with the contacts upsert API. Find your bundle name and API key, and match returning customers by email.
2 min read
Integrations
How to send leads to GoHighLevel through the API
Send website leads into a GoHighLevel sub-account with a Private Integration token and the contacts upsert endpoint, without making duplicate contacts.
4 min read
Integrations
How to send leads to monday CRM with the API
monday CRM uses a GraphQL API. Create an item on your leads board for each website enquiry and add the details as an update. Token, board ID and queries.
2 min read
Integrations
How to send website leads into ArboStar
Tree care companies on ArboStar can send website enquiries straight into Leads → Requests. Where to find your API key and what each request needs.
2 min read
Integrations
How to send website leads to HubSpot with the API
Create a HubSpot private app, then upsert each website lead as a contact by email. The exact request, the scopes you need and how to avoid duplicates.
3 min read
Integrations
Speed to lead: why replying fast wins trade jobs
Customers ask several trades for a price, and the first to reply sets the tone. Cut your reply time with alerts, CRM automations and a price up front.
2 min read
Integrations
How to stop duplicate contacts in your CRM
Duplicate contacts split a customer’s history and cause double follow-ups. Why they happen, how upsert and matching rules stop them, and how to clean up.
2 min read
Integrations
How to track leads in GA4 with generate_lead
Record each enquiry in GA4 as generate_lead and each won job as close_convert_lead, then mark both as key events. Google tag and Measurement Protocol.
2 min read
Integrations
What is a webhook? A plain guide for small businesses
A webhook is a message one app sends another the moment something happens, like a new lead. How webhooks work, how to check them and how to use them.
2 min read
Integrations
Zapier vs native integrations: which should you use?
Native integrations are built into your software; Zapier connects almost anything. The differences in cost, reliability and set-up, and when to use each.
3 min read
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