Features
Everything between “how much?” and five stars.
More of the right enquiries, fewer wasted visits, and more quotes accepted, with RoughFigure doing the chasing in between.
- 14 days of Pro free
- No card needed
- Set up for you, free
Ruth Morgan
Slipped tiles · 30306
- Saw a rough figure · $235 – $455Sunday, 10:12pm
- Quote Q-0063 sent · $405Monday
- Reminder sentThursday, 10am
- Quote accepted onlineThursday evening
- Site visit bookedNext Tuesday, 9:30
Follow one job, start to finish.
Six steps. You only step in to do the work.
Hollow Lane Gardens · Landscaping
- WorkNew lawn
- GardenSmall
- AccessSide gate
Step 1 of 6
A rough figure, any time.
Customers answer a few questions and see a range, even at 10pm on a Sunday.
- What you do
- Set your prices once.
- What RoughFigure does
- Answers every “how much?” on your website, day and night.
- Turfing · 30306New
- PatioQuote sent
- PlantingVisit booked
Step 2 of 6
The lead lands with everything.
Answers, photos, where they are and the price they saw, by email and text.
- What you do
- Glance at your phone between jobs.
- What RoughFigure does
- Sends you the details, and keeps every lead in one list.
Quote Q-0091 · Hollow Lane Gardens
- Turf, supplied and laid$975
- Prepare and level the ground$390
- Take the old lawn away$195
- Total$1,550
Step 3 of 6
A quote they accept online.
Turn the estimate into an itemised quote in a few taps.
- What you do
- Check the lines and press send.
- What RoughFigure does
- Builds the quote from their answers and records when they accept.
- Quote Q-0091 sent to Ben FosterMonday
- Reminder sent after 3 daysThursday, 10am
- Ben Foster replied, follow-ups stoppedThursday evening
Step 4 of 6
Follow-ups that chase for you.
Polite reminders go out if they go quiet, and stop the moment they reply.
- What you do
- Nothing.
- What RoughFigure does
- Sends up to three reminders in working hours, then stops.
Hollow Lane Gardens · This week
Step 5 of 6
Visit booked into your diary.
Customers pick a time that suits you both.
- What you do
- Turn up.
- What RoughFigure does
- Offers your free slots and puts the visit in your calendar.
Message from Hollow Lane Gardens
Thanks for choosing us for your new lawn. If you have a minute, a Google review helps other people find us.
Leave a reviewStep 6 of 6
Job won, review asked.
Mark it won and they’re asked for a Google review.
- What you do
- Mark the job won.
- What RoughFigure does
- Asks for a Google review a few days later.
1. Rough figure
Customers get a price at 10pm on a Sunday, without ringing you.
- Before
- Missed calls, “roughly how much?” texts and evenings spent pricing jobs that never happen.
- With RoughFigure
- A rough figure on your website in under a minute, worked out the way you price.
Ready for your trade
Templates that already ask the right questions, with starting prices you change.
Priced the way you pricePro
Height, access, waste: every answer moves the range. Risky jobs ask for a visit instead.
On any website
One line of code, a WordPress plugin, or your own page to share on WhatsApp and Google.
Everything in Rough figure (8)
- Prices that make senseAmounts, percentages, per metre or per item, minimum charges, rounding and tax shown your way.
- Photos, pictures and videosProCustomers send photos with their answers; you show pictures and a short video of your work.
- QR codes and short linksFor your van, flyers and quotes. Short links count scans and can change without reprinting.
- Your coloursYour brand colour, logo and wording, previewed live. Earlier versions are kept.
- Service areas, branches and travelSay where you work, run more than one branch, and add a travel charge further out.
2. Leads
Every lead arrives with photos and a price, not “can you call me back?”.
- Before
- Missed call, voicemail, phone tag.
- With RoughFigure
- Answers, photos and the rough figure they saw, in your inbox and by text.
Told straight away
An email for every lead, and a text when you want one.
One list from new to won
New, contacted, quoted, won or lost, as a list or a board, built for your phone.
Call or WhatsApp in a tap
Straight from the lead, with every detail in front of you.
Everything in Leads (4)
- Import and exportBring in leads from a spreadsheet, and export them whenever you want.
3. Quotes
Quotes go out in minutes and come back accepted.
- Before
- An evening typing quotes, then waiting to hear if they even read them.
- With RoughFigure
- An itemised quote built from their answers, accepted on their phone with one tap.
Itemised and branded
Your logo, colour and terms, with tax shown your way. A PDF too.
Accepted online
One tap to accept, and a frozen copy of exactly what they agreed to.
Every quote in one place
See what’s sent, accepted, declined and waiting on the Quotes page.
4. Follow-ups
Quiet quotes get chased without you picking up the phone.
- Before
- “Thanks, we’ll be in touch”, then nothing, and an awkward call a week later.
- With RoughFigure
- Polite reminders in working hours that stop the moment they reply.
- Quote Q-0207 sent to Amira KhanMonday
- Reminder sent after 3 daysThursday, 10am
- Amira Khan replied, follow-ups stoppedThursday evening
Up to three remindersPro
Spaced the way you choose, in plain words you can change.
Only in working hoursPro
Sent at sensible times, never at midnight.
Stop by themselvesPro
When they reply, accept or book. Every email has an unsubscribe link.
5. Bookings
Site visits land in your diary, not in a text thread.
- Before
- “Does Tuesday work? No? Thursday?” over five messages.
- With RoughFigure
- Customers pick one of your free slots, and it’s in your calendar with a reminder.
Gleam Mobile Valeting · This week
Slots you controlPro
The days and times you do visits, with holidays blocked out.
Your own calendarPro
Google or Outlook, and times you’re already busy aren’t offered.
Reminders for both of youPro
A calendar invite and a reminder before the visit.
6. Reviews
Happy customers leave Google reviews without you asking twice.
- Before
- Meaning to ask for reviews, and never getting round to it.
- With RoughFigure
- Mark the job won and they’re asked a few days later, with a link straight to Google.
Message from Ridgeway Fencing
Thanks for choosing us for your new fence. If you have a minute, a Google review helps other people find us.
Leave a reviewAsked at the right timePro
A few days after the job, when they’re happiest.
In your namePro
A short, friendly message you can change.
See it workingPro
How many were sent and how many opened the link.
And everything around it
InsightsPro
- Win rate by job, area and estimate size
- How long jobs take to win, and why you lose them
- A short summary email every Monday
ConnectionsPro
- Seven CRMs, including HubSpot and Pipedrive
- Nine newsletter tools, with email confirmation
- Zapier, webhooks and the API for the rest
Team and agencies
- Up to five people, each with the right access
- Agency accounts for many businesses
- Your brand, on one bill
Security
- Two-step sign-in
- Data stored in the UK or EU, consent recorded
- Support chat with a real person
Try the estimator as your customer would.
The real thing, with starting prices for tree work. Nothing you enter is sent or saved.
Start free for 14 daysWhich plan includes what
See full pricing| Feature | Starter$15 a month | Pro$35 a month | Agency$95 a month |
|---|---|---|---|
| Rough figures on your website | Included | Included | Included |
| Leads by email | Included | Included | Included |
| Quotes accepted online | Included | Included | Included |
| Photos and price rules | Not included | Included | Included |
| Automatic follow-ups | Not included | Included | Included |
| Site visit bookings | Not included | Included | Included |
| Google review requests | Not included | Included | Included |
| Win insights | Not included | Included | Included |
| CRM and newsletter connections | Not included | Included | Included |
| Several client businesses, white label | Not included | Not included | Included |
Give your next customer a rough figure tonight.
14 days free · No card needed · Set up for you, free