Pricing
Less than one job a month.
One extra job a month covers Pro, often for a year. Start with 14 days of Pro, free. No card needed.
- Cancel any time
- Prices in your currency
- Set up for you, free
Your month on Pro
$35a month
- New leadPriya Shah · Hedge trimmingNew
- Quote acceptedOn her phone, the same eveningAccepted
- Job wonPaid on the day$520
Less than one job a month.
Starter
For one-person businesses who want a rough figure on their website.
$15a month
$150a year
Start free- Your estimator on your website and your own page
- Leads by email with every answer
- Quotes customers accept online
- 1 estimator, 100 rough figures a month
- 1 user
Pro
RecommendedThe whole journey, from “how much?” to a five-star review.
$35a month
$350a year
Start free for 14 days- Everything in Starter
- Photos and rules that change the price
- Automatic follow-ups
- Site visits booked into your diary
- Google review requests
- Win insights: what you win, where and why
- Text alerts (100 a month)
- CRM and newsletter connections
- 5 estimators, 5 users, no RoughFigure branding
Agency
For web designers and marketers with trade clients.
$95a month
$950a year
Start an agency trial- 10 client businesses with Pro
- Extra clients from $10 a month each
- Your logo, name and colour (white label)
- One bill for every client, or let them pay
- Your whole team in every client
Any local tax is handled by Paddle, our reseller.
Every plan starts with 14 days of Pro, free. No card needed.
Live in an afternoon, on any plan.
Five steps and no developer. Or send us your prices and we set it up for you, free.
- Step 1: Sign upNo card. 14 days of Pro, free.
- Step 2: Pick your tradeThe questions your trade needs are ready.
- Step 3: Check your pricesChange the starting prices to what you charge.
- Step 4: Put it onlineOne line on your site, the WordPress plugin, or your own page link.
- Step 5: Leads arriveEvery customer sees a price; you get the lead.
Rather not? Send us your prices and we’ll set it up, free.
After you sign up, send your price list however you have it: a spreadsheet, a photo of your notebook, or a few lines typed in. We do steps 2 to 4 and send it back for you to check.
Compare Starter and Pro
| What you get | Starter | Pro |
|---|---|---|
| Estimators | 1 | 5 |
| Rough figures a month | 100 | 1,000 |
| Users | 1 | 5 |
| Templates for your trade | Included | Included |
| Your own estimator page and QR codes | Included | Included |
| Service areas, branches and travel charges | Included | Included |
| Rules that change questions and prices | Not included | Included |
| Photos from customers | Not included | Included |
| Videos in your estimator | Not included | Included |
| Leads by email | Included | Included |
| Text alerts | Not included | 100 a month |
| Quotes customers accept online | Included | Included |
| Automatic follow-ups | Not included | Included |
| Site visit bookings and calendar connections | Not included | Included |
| Google review requests | Not included | Included |
| Win insights and analytics | Not included | Included |
| CRM and newsletter connections | Not included | Included |
| Zapier, webhooks and the API | Not included | Included |
| No RoughFigure branding | Not included | Included |
| Support chat | Included | Included |
Every plan starts with Pro, so you can try it all.
Questions
Who do I pay?
Payments are handled by Paddle, our authorised reseller. Your invoice comes from Paddle and shows any tax included.
Do I need a card for the free trial?
No. You get 14 days of Pro with no card. Choose a plan when you’re ready; if you don’t, your estimator turns into a simple contact form, so you never lose an enquiry.
What if I go over my plan’s limits?
You never lose a lead. Enquiries are still captured, and we’ll let you know it’s time to upgrade.
Can I switch between monthly and yearly?
Yes, at any time. Yearly costs ten months’ price, so you get two months free. Paddle works out the difference for you.
Can I cancel any time?
Yes. Your plan carries on to the end of the period you’ve paid for, and you can export your leads whenever you want.
Give your next customer a rough figure tonight.
14 days free · No card needed · Set up for you, free