How to price cleaning jobs: regular, deep and move-out

Knowing how to price cleaning jobs correctly is what keeps a cleaning business profitable as it grows. Underpriced regular clients can fill your week while leaving very little at the end of it. Different types of clean need different pricing approaches.

This guide gives you a method, not market rates. Your prices depend on your costs and area.

Regular domestic cleaning

Regular cleans are usually priced per hour or per visit:

• agree a set number of hours based on property size and what’s included;
• set a minimum visit length so travel is worth it;
• decide whether you supply products and equipment;
• review the time needed after the first few visits.

Work out your hourly rate from your costs, travel time between clients and the pay you need. See how to price a job and our free pricing calculator.

Deep cleans and one-off cleans

Deep cleans take much longer than regular ones and are usually priced by property size or by estimated hours. Ask:

• number of bedrooms and bathrooms;
• condition of the property;
• extras such as inside cupboards, skirting boards or walls.

Photos help you judge the condition before quoting.

End of tenancy cleans

End of tenancy cleans are usually priced by property size, often with a checklist to meet letting agents’ standards. Price extras separately:

• oven and hob cleaning;
• carpet cleaning;
• inside windows;
• fridge and freezer;
• walls and paintwork.

Be clear about what happens if an agent asks for anything to be re-done.

Extras and add-ons

A clear price list for extras (ovens, fridges, windows, carpets, ironing) helps customers build the service they want and increases the value of each booking.

Minimum charges

Short jobs still cost travel and setup. A minimum charge makes them worthwhile. See call-out charges and minimum charges.

Show prices online

Cleaning customers usually want a price straight away. An instant estimator for cleaners asks about property size, type of clean, frequency and extras, then shows a range. Read should tradesmen put prices on their website?

Questions

Should cleaners charge per hour or per job?

Regular cleans are commonly per hour or per visit, while deep and end of tenancy cleans are usually per job by property size.

How do I price an end of tenancy clean?

By number of bedrooms and bathrooms, condition, and extras like ovens and carpets, with a clear checklist of what’s included.

Should I charge more for the first clean?

Many cleaners charge a first or deep clean before regular visits start, because the first visit usually takes longer.

For finding clients, see how to get more cleaning clients.