Webhooks, the API and Zapier

Everything here is under Integrations, on the Pro plan.

Your CRM

HubSpot, Pipedrive, ActiveCampaign, Freshsales, monday CRM, HighLevel and ArboStar connect directly, so you don’t need anything else. Read how to connect your CRM.

Your newsletter

Mailchimp, Brevo, MailerLite, ActiveCampaign, Mailjet, Campaign Monitor, Klaviyo, Loops and beehiiv also connect directly. Read how to add leads to your newsletter.

Webhooks

Add a web address and choose the events you want. We send each event as a signed JSON message, retry for about four hours if your system is down, and keep a delivery log you can resend from.

The API

Create an API key to read and update leads from your own software. There’s a link to the API documentation on Integrations.

Zapier

Connect RoughFigure in Zapier with an API key. Use the New Lead trigger to send leads to your CRM, spreadsheet or accounts software, New Site Visit to put booked visits in a shared calendar, sheet or team chat, and Update Lead Status to move a lead along from another tool. It takes the lead’s ID or the customer’s email, so a two-step Zap like “new row in my spreadsheet → mark them Won” works on Zapier’s free plan.

Zoho CRM, Microsoft Dynamics 365 and Odoo CRM have step-by-step Zapier guides under Integrations → Send leads to your CRM.