Leads
Analytics
Analytics shows how people use your estimator and what it brings in. Your key numbers for the last 30 days are also on Home. Analytics is part of the Pro plan.
Choose a Date range and an Estimator, or look at all of them together.
Key numbers
- Visitors, and Visitors who became leads
- Average estimate: the middle of the ranges customers saw
- Jobs won, Won value and Average job: from the values you enter when you mark a lead won
- Win rate and Typical time to win
- Open work (estimated): what your open leads could be worth
From visit to lead
Steps from visit to lead shows how far people get through your estimator, and Where people gave up shows the question they stopped at. If lots of people leave at one question, make it simpler or move it later.
Where work comes from
- Leads by source: your website, your estimator page, each QR code, and links you’ve tagged for campaigns
- Leads by job and Leads by postcode area
- Win rate by job and Win rate by estimate size
- Why jobs were lost, from the reasons you choose when you mark a lead lost
- Your quotes: how many you sent, and how many are waiting for an answer
What people searched on Google
Connect Google Search Console under Integrations → Ads and analytics, and Top Google searches shows what people typed into Google before visiting your website. See Connect your ads and analytics.
Getting better numbers
Mark leads Won or Lost, with the job value and the reason, as you go. The more you record, the more your analytics tell you.