# Your customers’ data

> Consent, how long leads are kept, downloading your data and deleting it.

Source: https://roughfigure.com/help/customer-data

- **Consent:** customers tick a box before their details are sent. The wording and the time they agreed are saved with the lead. You can change the wording in your business details.
- **Where it’s stored:** in the UK or EU.
- **IP addresses** are never stored as they are, only as a scrambled code used to stop spam.
- **Deleting a lead:** open the lead and select **Delete lead**, say when a customer asks you to. It’s removed straight away.
- **How long leads are kept:** two years, unless you change **Keep leads for** in **Settings → Business details**. Older leads and their photos are deleted automatically each night.
- **Downloading everything:** in **Settings → Business details**, owners can select **Download all data**. You get a ZIP file with your leads, bookings and team as spreadsheets, and everything else in one JSON file.
- **Deleting your business:** select **Delete this business** on the same page. Your estimators stop working straight away, and everything is deleted for good 30 days later. Until then you can keep it, from the email we send or the banner in your dashboard. If you pay for a plan, cancel it first on **Plan and billing**.
- **Deleting your account:** go to **Your account** and select **Delete my account**. It works the same way, with 30 days to change your mind. If you’re the only owner of a business, delete the business or make someone else an owner first.

For your business, you’re the controller of your customers’ data and we process it for you. See our [data processing agreement](https://roughfigure.com/legal/dpa) and [privacy policy](https://roughfigure.com/legal/privacy).