# Analytics

> How many people use your estimator, where they give up, which jobs and areas bring in work, and what you win.

Source: https://roughfigure.com/help/analytics

**Analytics** shows how people use your estimator and what it brings in. Your key numbers for the last 30 days are also on **Home**. Analytics is part of the Pro plan.

Choose a **Date range** and an **Estimator**, or look at all of them together.

## Key numbers

- **Visitors**, and **Visitors who became leads**
- **Average estimate**: the middle of the ranges customers saw
- **Jobs won**, **Won value** and **Average job**: from the values you enter when you mark a lead won
- **Win rate** and **Typical time to win**
- **Open work (estimated)**: what your open leads could be worth

## From visit to lead

**Steps from visit to lead** shows how far people get through your estimator, and **Where people gave up** shows the question they stopped at. If lots of people leave at one question, make it simpler or move it later.

## Where work comes from

- **Leads by source:** your website, your estimator page, each [QR code](https://roughfigure.com/help/qr-codes), and links you’ve tagged for campaigns
- **Leads by job** and **Leads by postcode area**
- **Win rate by job** and **Win rate by estimate size**
- **Why jobs were lost**, from the reasons you choose when you mark a lead lost
- **Your quotes:** how many you sent, and how many are waiting for an answer

## What people searched on Google

Connect Google Search Console under **Integrations → Ads and analytics**, and **Top Google searches** shows what people typed into Google before visiting your website. See [Connect your ads and analytics](https://roughfigure.com/help/ads-and-analytics).

## Getting better numbers

Mark leads **Won** or **Lost**, with the job value and the reason, as you go. The more you record, the more your analytics tell you.