# How to send website leads into ArboStar

> Tree care companies on ArboStar can send website enquiries straight into Leads → Requests. Where to find your API key and what each request needs.

Source: https://roughfigure.com/blog/send-website-leads-to-arbostar (updated 2026-11-11)

To send website leads into ArboStar, copy your **API key** from **Company management → API Access Management**, then send each enquiry to the `requests/create` endpoint at your own ArboStar address (`https://yourcompany.arbostar.com/api`). It arrives under **Leads → Requests**, ready for your office to schedule an estimator.

## Why tree companies bother

Most tree care enquiries arrive by phone, email and website form, and someone types them into ArboStar later. That’s slow, and details get lost. Sending the website form straight in means the request is waiting when the office opens, with the job description, the address details you have and how the customer found you.

## What you need

- **Your ArboStar address**, the one you sign in at: `https://yourcompany.arbostar.com`.
- **Your API key**, from **Company management → API Access Management**.

## What ArboStar expects

ArboStar’s request API takes a form (multipart) rather than JSON, with fields such as name, email, phone, details and a full address: street, city, state, postal code and country. Two things to know:

- **Send something in every address field.** Requests without them can be refused. If your form only collects a postcode, fill the rest with “Not Available” and complete them when you confirm the visit.
- **Send `Accept: application/json`**, so errors come back as data rather than a web page.

Use the details field for everything your arborist needs before the visit: the work wanted (crown reduction, felling, stump grinding), how many trees, access, and any [tree preservation order](https://roughfigure.com/blog/tree-preservation-orders-explained) worries.

## Give the office a head start

If your website shows customers a [ballpark price](https://roughfigure.com/blog/how-to-give-a-ballpark-price) before they enquire, put that range in the details too. Your estimator walks onto site knowing what the customer expects, and the conversation starts in the right place.

## Doing it in RoughFigure

In RoughFigure we’ve built ArboStar in as a direct connection. Under **Integrations → Send leads to your CRM**, choose **ArboStar**, paste your API key and ArboStar address, and click **Connect**. Each estimator lead arrives as a request under **Leads → Requests**, with the job, the estimate your customer saw and their message in its details. [See the ArboStar integration](https://roughfigure.com/integrations/arbostar) and our [tree surgery estimator](https://roughfigure.com/trades).

## Questions

### Will leads arrive with a full street address?

Only what the customer gave. Estimators usually ask for a postcode rather than a full address, so the office adds the street when they book the visit.

### Can I tell which requests came from the website?

Yes. Set the referral field (reff) to your website or estimator’s name, and filter by it in ArboStar.

### Does the API key give access to everything in ArboStar?

Treat it like an admin password. Keep it out of website code and change it if anyone who had it leaves.